Getting seen by Google
Put simply, the goal of SEO is to generate more website visitors that translate into more customer awareness, sales, or other transactions. But what does it mean to optimize your site for search engines?
For starters, the typical searcher isn’t going to scroll through more than the first few pages of search results; in other words, the higher the rank of your site, the more likely you are to get web traffic. It’s our goal to get your site to appear on the first page.
To do this, you must use a combination of strategies and techniques that communicate clearly to search engines that your website is properly laid out and has information relevant to what the searcher is requesting. Among other things, this means creating content that has the keywords people are searching for, proper coding that gets search engines attention, and backlinking from other sites.
More than half of online shopping sessions start on Amazon. A robust and reliable Amazon presence attracts more customers who produce more positive reviews, and the cycle continues.
Sales on Amazon convert from:
Product names: Title text driven by keyword research ranks your products above your competition
Reviews: Driving customers to leave reviews improves company trust and visibility
Descriptions: Thorough, informative text guides customers to your product
Listings: Accurate product matching brings in more satisfied customers
YouTube and other video content is invisible to search engine crawlers. By adding relevant metadata, such as titles, tags, and descriptions, it makes video content visible to search engines and therefore, easier for potential viewers to find, too.
When your video is easier to find, your number of views, duration of views, video engagement, and video likes increase. In other words, you increase the performance of your YouTube videos. As an added bonus, videos that perform well can improve website search ranking and domain authority, resulting in additional traffic.
However, to be most effective, metadata should be informed by thorough research and evaluated through reporting and analytics.
Increasing Video / YouTube SEO performance relies on:
Research: Keywords and their rankings, domains and backlinks, organizations, and market trends
Analytics: User demographics, baseline video performance over time, changes in rank, position, and domain authority
Metadata: Implementation of research to improve video performance via video titles, tags, and descriptions
Networking: Establish potential partners and partner channels, sites, and blogs, and increase backlinks
Local SEO is a technique for standing out in the local market. It’s a great brick and mortar stores and services that function locally. The point? To show your products and services the exact moment people are looking for them.
A local SEO strategy relies on:
Consistent NAP: Accurate listings bring cross-platform visibility
Reviews: Customers trust companies with large quantities of positive reviews
Citations: Participation in directories brings customers to your door
Keywords: Your local community has unique trends in search text